“Aatmanirbhar Bharat, Swadeshi Bharat!”

Join the movement to build a self-reliant India by embracing indigenous products and boycotting foreign goods that harm our nation's interests.

Introduction


In light of the current economic and security landscape in India and globally, it is time to initiate a new phase of the Swadeshi Movement. This campaign is a call for every Indian to actively adopt and promote indigenous products, while completely boycotting products from China, Turkey, and other foreign multinational companies.

This movement holds even greater significance today, as nations like China, Turkey, and Azerbaijan continue to support terrorism and back Pakistan even after critical operations like Operation Sindoor. Moreover, the inconsistent and self-serving policies of countries like the United States and others reinforce the need for India to strategically assert its economic independence.

With the largest population in the world and one of the biggest consumer markets, India has the power to send a strong message through economic action. Currently, India faces a trade deficit of nearly $100 billion with China, which effectively means we are indirectly funding the very forces that pose a threat to our nation. This is a situation that demands the serious attention of every Indian citizen.
It’s also time to re-evaluate our trade relations with countries that do not engage with India on equal and fair terms and prioritize their own interests over mutual partnership.






Our Objective


The primary aim of the Swadeshi Suraksha And Swavlamban Abhiyan is to:

• Encourage every Indian to use and honor indigenous products.
• Take a firm pledge to boycott foreign goods, especially from countries unfriendly to India's interests.
• Build public awareness and collective consciousness about the importance of economic nationalism.
• Mobilize mass participation from all sectors of society — commercial, industrial, educational, religious, and social organizations.


Action Plan


To make this movement effective and impactful, we propose the following initiatives:

• Decentralized Campaign Management: Establish district-level campaign centers to decentralize the movement and bring it closer to the grassroots.
• Organize District-Level Meetings: Conduct large meetings involving representatives from various organizations to collectively decide on strategies to transform their district into a Swadeshi-only zone.
• Create Localized Promotional Content: Prepare lists of Swadeshi and foreign products at the local level, and develop customized literature, slogans, and promotional materials for effective outreach.
• Leverage Media & Digital Platforms: Use print, electronic, and social media extensively to amplify the campaign message through slogans, awareness videos, posters, and public engagements.
• Village-to-Village Campaigning: Discuss and plan with organizations how to expand the movement to every village and remote corner of the country.
• Build Dynamic Local Teams: Form two-tier teams — an 11-member active working team and a 40-50 member core committee — at the district level to ensure quick decision-making and large-scale coordination.
• Focus on Awareness Activities: Organize rallies, demonstrations, awareness boards, and public discussions involving schools, colleges, and universities.


The Ultimate Goal


To spread the message far and wide that Swadeshi and Self-Reliance are the only sustainable paths to securing India’s economic interests and building a fully employed, prosperous nation. It’s not just a campaign — it’s a national movement for economic empowerment, security, and dignity.